GT had the foundations of a strong brand but lacked a distinctive visual voice.

I led the creative direction, developing a culture-inspired identity system that gave the brand a bolder presence and a clearer point of view.

As NEU continued to grow, its website needed to reflect the agency’s creative ambition and evolving identity.

I led the art direction and interface design, creating a digital experience that communicates the studio’s work with greater clarity, confidence and personality.

Reason Pictures needed a digital presence that matched its reputation within the film industry.

I led the art direction across the website, merch and supporting digital assets, creating a cohesive visual language that feels both emotionally engaging and industry credible.

SPS required an identity that could feel approachable without sacrificing clarity.

I designed a flexible visual system and interface language that supports both the product and the in-house team, making it easier to create consistent communication as the company grows.

Built for a fast-growing Web3 community, Wagmi Hub needed more than a logo — it needed a system.

I developed a scalable identity framework that enabled the in-house design team to create consistent, recognizable communication across a wide range of touchpoints.

Felix Umarov’s work is defined by restraint and cinematic precision. The goal was to translate those qualities into a digital experience.

I led the art direction and interface design, creating a website that feels understated, distinctive and true to his visual language.